The Illustrated Story of Copyright
©
2000 by Edward Samuels
[31]
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The Music Business
[31] The special nature of music. The music publishers of the 19th century worked in a society that used and regarded music in a very special way. . . . To identify the special nature of music in that society, we can begin by recognizing that in order to have any music at all a century ago, either of two conditions had to be met: either people had to make it themselves, or they had to come within earshot of others making it. In this respect, the people of the 19th century differed in no way from their ancestors of the 18th, 16th, or 14th centuries, or indeed of any other period of historical time. They differ only from us. This society whose members had to make music in order to have it at all, needed and used the sets of directions for making music that the publishers provided. The 19th-century publishers were primarily printers, printers of multiple copies of musical scores, sets of directions for making music set down by composers, engraved, printed, and sold by publishers. -Richard French. |
The first U.S. copyright law
was passed in the very first Congress in 1790. But that law protected only
“maps, charts, and books.” It included books,* because that’s what copyright
law traditionally covered, and that’s what the politicians were most familiar
with; and it included maps and charts,† because it was important to a young,
largely uncharted, country to encourage the likes of Lewis and Clark in
recording their expeditions of discovery.
[32] Tin Pan Alley, circa 1914.
[32] Charles K. Harris’s hit (1892), published by the music company he founded. |
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[32] Foster’s poverty. It’s probably unfair to suggest that Foster’s poverty was
caused by any “especial malignancy” on the part of others or of the law. After his early successes, he was able to
make contracts to receive as much as two cents for each copy of his sheet music
sold. If he found it difficult to make a
bare living in his later years, one cause was the fact that out of his last
hundred songs only one . . . was a hit. His average yearly income, during his
comparatively prosperous years, was about seventeen hundred dollars. Today, as
a double-A member of A.S.C.A.P. (which, of course, he would be), he would
receive something more than ten times that sum. But that is idle speculation.
We are talking of 1860, not 1946. |
With hindsight, the invention seems remarkably simple.
The user spoke into a small horn, which collected the sound wave, while turning
a crank to rotate a cylindrical tinfoil phonograph. A vibrating stylus etched a
pattern onto the foil. When a needle, attached to a large amplification horn,
was later pulled through the groove of the tinfoil by turning the crank of the
phonograph, the vibrations reproduced the sounds originally spoken into the
device.
Because of the crude nature of the technology, early
recording favored “vocal bellowers and booming brass.” The process was totally
mechanical—there was no electricity involved!. It took many years and many
refinements, primarily electronic, before the phonograph developed into a
machine capable of faithfully reproducing sound. But the world of music would
never be the same.
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[33] A banner day for
Edison. April 18,
1878, was a banner day for Edison. In Washington, D.C., to address a meeting of
the Academy of Sciences, Edison was first whisked off to the studio of Mathew
Brady for this photograph (above), which shows him demonstrating his phonograph
with his host, Uriah Painter (correspondent for the Philadelphia Inquirer) and
his assistant/collaborator, Charles Batchelor.
Edison then visited Joseph Henry, president of the Academy (see p. 98),
and attended the Academy meeting, where Edison and Batchelor showed off the new
invention. As Neil Baldwin explained, later that evening Edison and Batchelor
visited President Rutherford B. Hayes for “a private phonograph session. They
ended up staying past three in the morning, because the President, in his
enthusiasm, awakened his wife so that she, too, could experience this marvelous
machine.” |
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[34] How do you make a piano roll? |
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[34] An Aeolian piano roll: “Eastside, Westside.” |
Here’s how the case ultimately came before the Supreme
Court. In 1897, a man by the name of Adam Geibel wrote two songs—“Little Cotton
Dolly” and “Kentucky Babe.” Geibel sold the copyright in his songs to the
White-Smith Music Company, which published the original sheet music.
The Apollo Company was in the business of manufacturing
player piano rolls. When Apollo made perforated music rolls that would play
“Little Cotton Dolly” and “Kentucky Babe,” it did so without White-Smith’s
permission or the payment of any royalties. Not surprisingly, the White-Smith
Company sued Apollo for copyright infringement. The case was ultimately
appealed to the U.S. Supreme Court, which in 1908 rendered a rather incredible
interpretation of the existing law.
[35] The Supreme
Court decided that Apollo’s piano rolls did not infringe White-Smith’s
copyright in the two musical works. The decision had immediate impact upon
music composers and the infant phonograph industry. By 1908, when the Supreme
Court rendered its decision, the Columbia Graphophone Co. and the Victor
Talking Machine Co. had begun building up considerable repertoires of
phonograph recordings by such great artists as Enrico Caruso and other
Metropolitan Opera stars. Under the White-Smith holding, the record producers
didn’t have to pay anything for their use of the music that was copyrighted by
others!
[37] What’s a copy? “What is meant by a copy?” the Supreme Court asked in the White-Smith v. Apollo case. “Piano rolls are parts of a machine which, when duly applied and properly operated in connection with the mechanism to which they are adapted, produce musical tones in harmonious combination. But we cannot think that they are copies within the meaning of the copyright act.” The Court emphasized that even those skilled in the making of these rolls are unable to read them as musical compositions, as those in staff notations are read by the performer. .
. . [T]hey are not intended to be read as an ordinary piece of sheet music,
which, to those skilled in the art, conveys, by reading, in playing or singing,
definite impressions of the melody. This analysis has since been totally overturned by Congress. |
[35] Player pianos. George Gershwin, for example, made marvelously rich-sounding
piano rolls that still represent the authoritative version of many of his
works. Indeed, Gershwin learned to play the piano as a child by following the
keys on a player piano. The liner notes to Gershwin
Plays Gershwin: The Piano Rolls (1993) explain: The player piano was a central force in American musical life between 1900 and 1930. Referred to variously as automatic pianos, pianolas and reproducing pianos, players of all types were found not only in penny arcades, but in homes, concert halls, restaurants, saloons, stores— virtually anywhere music was heard. Player pianos are normal acoustic pianos except that an internal piano-playing mechanism works as a computer using air pressure instead of electrical energy. The paper piano rolls are the “software” used to activate the notes to play. A punched hole in a paper piano roll causes a corresponding note to play as it goes across a “reader”; a five-note chord has five perforations, and so on. Air pressure in player pianos is established by foot-pumping the bellows to exhaust the air. In later models, the bellows were motor-driven. |
[37] The response by Congress was swift. For several years, Congress had been considering a major revision of copyright. A 1906 bill would have granted to music composers the very right that the Supreme Court said was not already there—the exclusive right to make “any mechanical device by which music may be reproduced to the ear.” However, there were some embarrassing complications that were raised by the White-Smith case. The legal expenses of the plaintiff copyright owner were paid by the Aeolian Company, itself a “pioneer” in the piano roll business.
Now, why would a piano roll company sponsor
a lawsuit to
establish the rights of copyright owners against piano roll companies? Aeolian
was just beginning to make a substantial capital investment in its
manufacturing plants, and, as a prudent company, the one thing it didn’t want
was uncertainty about its rights to make piano rolls. The company wanted a
definitive ruling on the subject, and so it agreed to pay for the litigation.
In exchange, Aeolian was able to make an advantageous bargain with many of the
music publishers of the day. The music publishers formed a new organization,
known as the Music Publishers’ Association, and the Association agreed that, if
the copyright owners won the White-Smith case, they would grant to Aeolian, and
only to Aeolian, the right to make mechanical reproductions of their music. So,
in effect, Aeolian would win either way. If the copyright owners won, Aeolian
would get by contract the exclusive right to create mechanical reproductions,
edging out all their competitors. As it turned out, the copyright owners lost,
and so Aeolian got the right, although not an exclusive right, to make its
mechanical reproductions for free.
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[35] “Kentucky Babe.” |
[38] The novel
compromise ultimately adopted by Congress in 1909 was a special system of
compensation that has come to be known as a compulsory
license. On the one hand, the White-Smith case was overruled by Congress,
and composers were granted the exclusive right to make mechanical reproductions
of their music. On the other hand, this exclusive right was severely limited.
Under the new law, composers could choose whether or not to allow recordings to
be made of their works, and could charge whatever the market would bear for the
first such recording. But thereafter, any other record companies would be
allowed to make their own recordings of the song by paying a fixed rate, set in
the statute at 2 cents per copy. So, if I wrote a song, I could license Eddie
Cantor to record it for whatever I could get him to pay. But after that first
recording, if Ethel Merman or Frank Sinatra or Bette Midler wanted to record
their own renditions, perhaps updated versions for new generations, I couldn’t
stop them, so long as they paid me 2 cents per recording. What this assured was
that performers, who might otherwise not be able to afford licenses to record
songs, could buy the rights to virtually any song at the legally prescribed
rate.
To be sure, composers in this way are treated differently
from other copyright owners, in that they lose control over who can record
their works. Nonetheless, the composers are at least better off than if they
received nothing for recordings of their works, as would have been the case
under the White-Smith decision.
[36] The Sears Roebuck Catalogue of 1908—the very year the White-Smith case was decided. The top
half of the page shows the Columbia P style records, along with the “talking
machine” of the Edison design that played the cylinders shown. The bottom half
of the page shows the F H Harvard machine, based upon the Berliner design that
played flat records. On the right, the advertisement announces that Sears has
contracted to purchase over 1 million records, fifty thousand per month, to
make the “standard size wax cylinder records” available in unprecedented
numbers and at unprecedented low prices. |
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[36] “Singing into the
horn.” In less than a score of years Caruso established the
financial security of the Victor company and the Metropolitan. He gave
respectability to recording. Before his time the artists were a little sheepish
about singing into the horn [right], somewhat as the “legitimate” actors were
at baring their emotions before the primitive movie cameras. |
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The compromise was one that all parties pretty much
learned to live with. When the copyright law was revised in 1976, there was
plenty of discussion about whether to retain or abandon the compulsory license.
The music copyright owners argued that they should be free to sell their works
for whatever the market would bear, and to negotiate the fees, just like all
other copyright owners. The recording companies, on the other hand, argued that
the compulsory license was reasonable, and should be retained. After
considerable debate, the consensus seemed to be that the compulsory license worked
fairly well, and the remaining controversy centered upon what the statutory
rate should be. The composers argued that the rate should be adjusted
considerably upward from 2 cents per copy to allow for inflation over the
sixty-plus intervening years since the compulsory license was first adopted.
The recording companies argued that increases in the number of records sold
more than offset the per record amount lost to inflation.
[39] Ultimately,
the 1976 response was to adjust the fees slightly upward to either 2.75 cents
per work, or 0.5 cents per minute of playing time, whichever was greater. The
new act also incorporated a mechanism for making periodic adjustments to these
rates. The rates are currently scheduled to increase from 7.55 cents per song
or 1.45 cents per minute of playing time in 2000, up to 9.1 cents per song or
1.75 cents per minute of playing time in 2006. Thus, if someone makes a record
singing ten songs written by others, the total statutory fees amount to over 75
cents per record.
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[37] Types of records we can get with the compulsory license. |
[38] “Beattle” Mash? The notes
on the back of the album introduce “The Liverpool Moptops—these four young men,
who with a group of excellent musicians, have adopted the style of BEATLING,
the hottest craze in show business on either side of the Atlantic.” Under
American copyright law, the Beatles could not prevent such a record, which
contains some Lennon-McCartney hits along with other works presumably written
for the Liverpool Kids, so long as the group paid their compulsory licensing
fees. Apple has objected strongly, however, to the unauthorized use of the word
“Beatles” (or any variation) to sell such records. |
[38] The Ripoffs? Enough said . |
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[39] A trap for the unsophisticated. The compulsory license can have a devastating impact upon performers who over-rely upon it for their recorded materials. Under most recording contracts, all of a portion of the compulsory licensing fees are deducted from the artist’s profits on any recording. If an artist incurs too many compulsory licensing fees, such charges can swallow up just about all of the artist’s potential profit from the album. The compulsory license can thus be something of a trap for the unsophisticated recording artist. |
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[39] The compulsory license also brings us different styles of Beatles. |
Here are
“pseudo-classical” Beatles (left), percussion Beatles (center), and various
stars who played Lennon/McCartney music (right). |
[40] “Our record just dropped right back off the charts.” The compulsory license is usually viewed as a benefit to new performers, allowing them access to a vast repertoire of successful songs which might otherwise be tied up by the large music companies. However, it’s dangerous to generalize about who benefits from the compulsory license. The television documentary series Rock and Roll highlighted the point that the British invasion of music in the early 1960s, spearheaded by the Beatles, cut off the rising popularity of black music among white audiences in the United States. In the following excerpts, to “cover” a song means to make a recording of someone else’s song, usually using the compulsory license rather than a separately negotiated fee. (The Shirelles were quite successful, the first female group to sell more than 1 million records. They continued to perform publicly until the death of Doris Jackson in early 2000.) Doris Jackson (of The Shirelles): So actually they were smart, in the fact that they took our songs. And I mean, when I say our songs, I’m basically speaking about everybody across the board, and began to rerecord them and had an awful lot of success with them, so that of course did cut into our business. Shirley Reeves (of The Shirelles): As a matter of fact, I remember Manfred Mann covering, we had a record that just started to make it across the country on the charts, called Sha-La-La, and Manfred Mann, a group from England, covered us and they immediately stopped playing [41] ours and started to play theirs, so our record just dropped right back off the charts. Announcer: The same month as the Beatles’ conquest of America, Lieber and Stoller released Go Now, by Betsy Banks, a return to their first love, R & B. In a sign of the times, the song never reached a white audience until it became the first American hit of one of the new British bands, The Moody Blues. This is not to suggest that the compulsory license was responsible for the British invasion of American music. But it did add insult to injury when the British artists were able to make hits of the very songs that had been introduced by American artists. |
So there we have the legislative response to the first
technological challenge to copyright in the twentieth century. What we see is
that Congress was ultimately able to meet the challenge, adopting a compromise
position that most of the parties were willing, or at least able, to live with.
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[41] “The
Father of Radio.” Lee De
Forest, in Manhattan in 1907, speaking into a microphone (taken from a
telephone) on a makeshift stand. In the foreground is part of the record
player, for musical entertainment. |
By the twenties, it had already been established by the
courts that “for profit” wasn’t limited to direct
profits. The cases that were to be critical in clarifying the rights of
composers in the context of radio were those that had been brought by ASCAP in
the teens and twenties.
[43] “If it pays . . .” If the rights under the copyright
are infringed only by a performance where money is taken at the door they are
very imperfectly protected. . . . The defendants’ performances are not
eleemosynary [charitable]. They are part of a total for which the public pays,
and the fact that the price of the whole is attributed to a particular item
which those present are expected to order, is not important. It is true that
the music is not the sole object, but neither is the food, which probably could
be got cheaper elsewhere. . . . If music did not pay it would be given up. If
it pays it pays out of the public’s pocket. Whether it pays or not, the purpose
of employing it is profit and that is enough. |
Victor Herbert had been appalled to hear “Sweethearts,”
his hit song from the operetta of the same name, being played at the popular
Shanley’s Restaurant in Times Square just up the street from where the opera
was playing on Broadway. While Herbert got his royalties from the theatrical
presentation, he was getting not a penny from the orchestra playing his music
in the restaurant. So, to test the strength of his new performing rights
organization, he brought a lawsuit against the restaurant. The restaurant’s
defense was that the performance was not “for profit,” since there was no
separate charge for the music. The case was appealed to the Supreme Court, and
in a colorful opinion by Justice Oliver Wendell Holmes, the Court found that
the performance was indeed for profit. Another leading case held that the
playing of piano music to accompany an otherwise [43]
silent motion picture was a performance “for profit,” even though the playing
of the music was “incidental” to the viewing of the motion picture.* The
theater had to obtain an ASCAP license.
[42] Shanley’s Restaurant, at Broadway and 43rd Street, circa 1914. |
[Image of Shanley's Restaurant, |
[42] Off to see the Congress. At front
(left) is Victor Herbert, plaintiff in the lawsuit against Shanley’s
Restaurant. With him (front row) are John Philip Sousa, Irving Berlin, Harry
von Tilzer, and William Jerome. Peering from the back row, between Tilzer and
Jerome, is Nathan Burkan, the attorney who helped to found ASCAP. The entourage is shown at
Pennsylvania Station in New York in 1924, on their way to testify against the
Dill radio bill that would have allowed radio stations to play music without
compensation to copyright owners. The bill was defeated, and ASCAP’s victories
in the courts established the rights of composers to receive royalties for the
playing of their works on radio. |
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[43] One of America’s great stores. A department store is conducted for
profit, which leads us to the very significant fact that the cost of the
broadcasting was charged against the general expenses of the business. . . .
While the defendant does not broadcast the sales prices of its wares, or refer
specifically thereto, it does broadcast a slogan which appears in all of the
defendant’s printed advertisements. . . . If the development or enlargement of
the business of the department store was completely out of the minds of the
promoters of this broadcasting enterprise, is it reasonable to believe that the
slogan, “L. Bamberger and Co., One of America’s Great Stores, Newark, N.J.,”
would be announced to all listeners one, two, three, four, five, or six times a
day? |
So, given the statute and these earlier cases, was the
playing of music on radio a public performance “for profit”? The test case was
brought against the Bamberger Department Store in Newark, New Jersey, which in
1922 had begun broadcasting music and other entertainment programming from its
store on a new radio station known as WOR. Although no money was paid or
received for commercials in those early days of radio, the federal district
court in New Jersey, analogizing to the earlier cases, had no difficulty in
finding that Bamberger’s motives were sufficiently commercial. The store
announced at the beginning of its programs that the broadcast was from “L.
Bamberger and Co., One of America’s Great Stores, Newark, New Jersey.” It also
incidentally sold radio receivers, from which it of course expected to make a
profit.
[44] ASCAP. ASCAP was founded in 1914 by Victor Herbert and other composers, together with their attorney, Nathan Burkan, who had represented their interests in the White-Smith case. The purpose of the organization is to collectively enforce copyrights of all its members against not only dance halls and restaurants, but also other organizations that publicly play their songs, such as radio, television, and cable stations, and, most recently, sites on the Internet. ASCAP licenses only for the so-called non-dramatic performances. Composers still directly license users for “dramatic” presentations of their works, such as on the stage. The typical license is a so-called blanket license; for the payment of one annual fee, the subscriber is entitled to play an unlimited number of works from the vast repertoire of all ASCAP’s songs. ASCAP distributes its proceeds among its members, based upon various criteria, including the results of elaborate polls to determine what songs are generally being performed. ASCAP gets its licensees to pay their fees with a carrot and a stick: the carrot is the relative bargain of having access to hundreds of thousands of musical works for one low fee. The stick is the threat of a lawsuit, and the likelihood that the user will have to pay more in litigation expenses and damages than it would have cost simply to pay the license fee in the first place. |
With its victory against WOR in 1923, ASCAP was able to
begin collecting licensing fees from radio stations that played ASCAP music.
Although that first license was a modest $250 per year for the privilege of
playing all ASCAP music, the fees for larger radio stations soon went as high
as $5,000. Today, radio and TV licensing represents the single greatest source
of revenue for ASCAP and its composers. Together with BMI and SESAC, the other
two major music-licensing organizations, total U.S. revenues for performing
rights are almost $1 billion. That may sound like a lot of money, but remember
that it’s divided by all of the composers to compensate them for all of the
nondramatic public performances of their works. An average member of ASCAP gets
about $150-200 per work per year, or about $5,000-6,000 for all of a member’s
compositions. And of course, that average reflects high payments [44] for a few very successful composers, and small
payments for the vast majority of composers.
What we’ve been talking about
until now are the rights composers have in their music. Although such rights include the right to make recordings of the music, until 1972
there were no separate federal rights in the sound recordings themselves. That
is, the producers and performers who made recordings had no federal rights in
their records, tapes or CDs. For the rest of this chapter, we’ll be talking
about various ways in which copyright has been extended to protect such sound
recordings directly.
Although the record companies had lobbied for protection
of recordings as early as the 1906 hearings, for various reasons Congress did
not act. The technological advance that reintroduced the issue with some [45] urgency was the development of the relatively
inexpensive and efficient tape recorder. Record and tape piracy reached
epidemic proportions in the 1960s and 1970s. The record companies went to
Washington, and this time convinced Congress that record and tape piracy was
enough of a “bad thing” that they ought to pass a law preventing it. Not only
did record piracy hurt the record companies, but it also hurt consumers: if
other companies “pirate” records without paying their fair share, then the
original record companies have to charge more to make a profit, and we all end
up paying in the form of higher prices for legitimate records and tapes. In
1971, Congress responded by passing a special amendment making sound recordings
separately copyrightable under the federal statute, effective for records made
after February 15, 1972.
As a result of the amendment, most records, tapes and CDs
since 1972 involve two separate copyrights. The copyright in the music (usually
identified on the album by the symbol ©) belongs to the composer, and extends
to the making, distribution, or public performance of the song. The copyright in
the sound recording (usually identified on the album by the symbol (p), for
“phonorecord”) belongs to the record company (and sometimes partly to the
performers), and extends only to the making or distribution of that particular
recording of the song. (There’s usually also a separate copyright in the cover
art of the record or CD.)
Sources of Revenue
For Composers
Use of copyrighted work |
How payments made |
Sheet music |
Directly to publisher
(which presumably has contractual arrangements with the composer). |
Records, tapes, CDs, etc. |
Directly to publisher for
first authorized recording. Thereafter, at the
compulsory licensing rate, frequently
through Harry Fox Agency. |
Motion pictures,
television, home video |
Synchronization or other
fees usually paid through an agency like Harry Fox Agency. |
Live performances and
non-dramatic performances on television, radio, etc. |
Performance fees usually
collected through performance rights organizations—ASCAP, BMI, or SESAC |
So Congress wasn’t exactly prompt in addressing the issue
of record piracy—from 1909 to 1972 is a pretty long time even by congressional
standards—but it did finally get around to the problem. And when it did, it did
so by bringing sound recordings more or less into the existing framework that
governed copyrights generally. With some fine-tuning, it was felt that the
basic purpose of copyright—promoting the progress of art and science by
creating exclusive rights in the works of authors—was served by extending
federal copyright protection to sound recordings.
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[46] Phonograph record, magnified about two hundred times. |
[46] How the stylus picks
up stereo sound, vibrating
in two distinct directions from the patterns etched on either side of the
record groove. |
Until the 1970s, sound
recordings were stored only in analog form. The music was “stored” on records
as a wavy groove etched into the disk; and on audiotape as a continuous
magnetic signal that corresponded to the analog vibrations. Engineers tweaked
the technology to produce ever higher fidelity stereo and long-playing records,
magnetic tape recordings, [46] and movie
soundtracks. But the basic concept of storing an analog vibration, or an
electronic or optical signal capable of reproducing an analog vibration,
remained relatively unchanged in the century since Edison invented the
phonograph.
Then, during the seventies, engineers perfected the
technology that allowed sound to be “sampled” electronically, and converted
into a series of numbers that could be stored and reproduced by computers. The
first compact disk, or CD, was introduced in 1979, and within a decade the
vinyl record was practically obsolete.
[Diagram showing a sound wave picked up by a microphone, and etched onto a CD.] |
[47]
How an analog sound wave is converted to
binary code and then recorded on a CD. Digital sound recording is fundamentally different from
analog sound recording. Instead of the pattern of the sound waves being
reproduced in the grooves of a record or the patterns of magnetism on a tape, information about those sound waves is
stored in the form of digital signals. To do this, the sound is sampled
thousands of times a second. At each sampling, the amplitude of the wave is
noted and converted to a binary representation. . . . The data
on a compact disk is recorded as a series of closely spaced pits in the surface
of the disk. The pits are arranged in a spiral track whose total length is more
then 3.5 miles. To play back the CD, a laser retraces the spiral track,
starting at the center. When it hits a pit the light is scattered; when it hits
a smooth spot it’s reflected. -Steven
Lubar |
Like other major technologies, the development of
digitized sound had both positive and negative effects on the industry. On the
positive side, the sound quality, durability, and versatility of CDs was
considered by many to be superior to that of records. Consumers were willing to
pay a premium to buy their music in the new format. Many music collectors,
dissatisfied with their worn vinyl records, went out and bought new copies of
works they already owned. This was a record company’s dream, to resell albums
to people who already had them!
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[47] Playing with digitized music. The
digitizing of sound allows for its manipulation in ways not previously
possible. Using the music sequencer software controls, a musician/engineer can
rearrange or alter the notes (bottom right) or the sound wave itself (center
right). |
As you might expect, the record companies felt that the
unauthorized audio rental stores could have a disastrous effect upon the sale
of CDs. But a simple copyright doctrine stood in the way. Under U.S. copyright,
once a manufacturer sells a particular copy of a copyrighted work, then anyone
else may resell or give away or rent that particular copy without paying any
further copyright royalty. This is known as the “first sale” doctrine,* which
provides that the copyright owner effectively “exhausts” its rights upon the
“first sale” of a particular copy of a work. It is this principle that allows
the video rental stores to exist, without storeowners having to pay copyright
royalties for the privilege of renting out videos.
*First sale
doctrine, see p. 167.
The upshot of all of this was that the record companies were able to convince Congress that audio rental stores were a bad thing. What Congress did was to pass an amendment in 1984 to make an exception to the first sale doctrine so that it wouldn’t apply to sound recordings. In other words, the amendment made clear that record companies retained the exclusive right to rent their works, and could prevent purchasers of their records (even stores) from commercially renting out their sound recordings—records, tapes or CDs. This 1984 amendment is the reason why audio rental stores virtually don’t exist in this country.
The second major response to
the digitizing of music was the Audio Home Recording Act of 1992. Here’s the
problem. Inexpensive and easy-to-use cassette tape recorders had been around
for decades, and everybody understood that lots of people made tape copies of
music in their homes. Never mind that these recordings were technically
copyright infringements, there was nothing anybody could do to stop the copying
that took place in private homes.
But the situation was tolerable for one basic reason. No
matter how much the technicians tweaked the technology, tapes were still not as
good as the originals. Or if they did come close, it was still true that if you
made a copy of a copy, the sound quality started deteriorating. And whether or
not that’s true, record companies seemed to be selling more CDs and prerecorded
tapes than at anytime in history, and it was hard to believe the hysterical
outcries of such an apparently successful industry.
Now introduce the digital audio tape recorder. What it
records is not the soundwave, but a bunch of ones and zeroes, ons and offs,
that can be used to digitally reproduce the original recording exactly. And I
mean exactly. Whether or not the tape perfectly captures reality, it does perfectly capture the original
recording, because it records, digit for digit, the same sequence of electronic
bits. And unto the second and third generations, and forever. The tenth copy of
a copy will sound just as good as the original.
So, when the first such recording devices were introduced
in the late 1980s, the record companies threatened to bar their sale by
bringing suit under copyright. For a variety of reasons, the manufacturers held
off selling the digital audio tape recorders in this country. In addition to
the fear of litigation, there was the recession, which didn’t bode well for the
introduction of a major new technology; there was the problem of incompatible
systems (and no one wanted to get into a technology war on the level of the
Beta-VHS competition); and there was the fact that some of the companies that
would sell the new devices were still doing quite nicely selling CD players,
and it didn’t seem wise to introduce one technology before realizing the full
potential of the previous one.
Whatever the reason for the delay, it did give the
parties time to negotiate a deal. What they came up with was an industry
sponsored compromise that was presented to Congress as acceptable to both the [50] manufacturers of the new audio digital tape
machines, and the music and record publishers. Congress ultimately adopted the
deal in the form of the 1992 home recording amendment.
[50] Congress misses the market. In passing the new home recording amendment, Congress obviously anticipated that the new digital audio tape systems would be the next major technology in the music industry. But it didn’t work out that way. For one reason or another, hardly anybody bought the new digital tape machines. Instead, the technology that caught on like wildfire in the later 1990s was the MP3 formal for storing and sending digital music over the Internet. Diamond Multimedia Systems was the first company to market a portable device for storing and playing MP3 files captured from the Internet. The files could be stored on the Rio’s “hard drive,” or on memory cards that could be played on the Rio at a later time or on someone else’s Rio. The Recording Industry Association of America (RIAA) brought suit against Diamond, claiming that the device failed to comply with the audio home recording amendment, because it didn’t have a serial copy management system (and Diamond didn’t pay the royalty that it would have had to pay if the device were covered by the statute.) The federal courts refused to grant an injunction, on the ground that the Rio was not a recording device; while it could store one copy of MP3 files, it had no capability for making additional copies. Why would you need a serial copy management chip if you couldn’t make serial copies (copies of copies) anyway? But, argued RIAA, if the Rio were not covered by the amendment, then the consumers were getting their right to make a “free” home copy without having to pay the price—the compulsory licensing fee—that the statute had contemplated. The technology had simply developed in ways not anticipated by Congress. [51] Having lost the preliminary round, RIAA ultimately
settled with Diamond, on Diamond’s promise to work with RIAA on the Secure
Digital Music Initiative—a successor to the MP3 format that can protect against
unauthorized copyright. As this book went to press, RIAA was bringing lawsuits
against various parties for distributing or facilitating the unauthorized
distribution of MP3 files over the Internet. One suit is against the creators
of “Napster,” a program that doesn’t directly make or store MP3 files, but
allows for systematic tracking and exchanging of MP3 files among various users.
I’m not about to predict how these cases will come out. But I am fairly certain
that the music industry will be fighting the unauthorized “free” MP3 music
sites that are ubiquitous on the Internet, and shifting most of its inventory
to the newer, secure formats. |
There are three major components to the new statute.
First, all digital recording devices must incorporate something called the
“Serial Copy Management System.” This is a special chip that allows for the
making of a first-generation copy of a digitally recorded work, but places a
special signal on any copies that tells the chip not to make any further
copies. In other words, you can copy the original, but you can’t copy the copy.
Second, the statute provides for a new royalty fee of up to $8 per digital
recording machine and 3 percent of the price of all digital audiotapes or disks
used in such machines. These royalties are to be collected not from consumers,
but from the manufacturers or importers of the machines and tapes, and
distributed to copyright owners whose musical works and sound recordings are
presumably being copied. Third, since
royalties are being paid by the manufacturers or importers of the new recording
devices and media, the copyright owners agreed to forever waive the right to
sue consumers for copyright infringement using audio recording devices in their
homes.
[51] And this
business about not suing anyone for home recording of music—that represents a
wonderful gift for home users. Prior to the 1992 amendment, there was no “home
use” exception for home taping, much as some people seemed to think there was.
Well, now there is a specific home use exception. Effectively, the record
companies just gave away any claim of copyright infringement for home taping of
any kind. All the music publishers and record companies get is a share of the
$8 royalty per machine, and the 3 percent royalty per tape or disk. Why did
they give up their right to sue? Because it wasn’t worth much; there was no
effective way to enforce the right anyway.
The new amendment adds a dozen pages of complicated and
technical regulations that only a lawyer can understand and appreciate. But the
important point is that copyright has adapted, and with a statute that the
affected industries agreed to in advance.
Congress has recently
responded to the digitization of music in a third major context. Here’s the
concern: now that music is digitized, it can be sent over telephone or cable
lines and through computer networks. Yes, I know you could always “send” music
over telephone lines, but the quality of the music received would be about like
listening to Beethoven through a paper cup. What I’m talking about is sending a
stream of computer signals from which the music can be reconstructed at the
other end. When you play the music on your computer or other receiver, voilá,
it sounds just as good as the original.
The future is now. People connected to the Internet are
already exchanging digital files containing pictures, music, video clips, you
name it. Some companies have launched new subscription services that distribute
music and video virtually on demand. There’s a big potential market here,
and—you guessed it—the record companies are afraid that people will simply
download their music, instead of buying CDs. That could put the CD
manufacturers out of business. And if they’re out of [52]
business, who’s going to pay the musicians and sound engineers who keep the
music flowing?
[52] Music and video Internet services. |
|
The legislation passed by Congress to deal with all of
this is the Digital Performance Right in Sound Recordings Act of 1995. It’s got
several features, and it gets even more complicated than the earlier music
amendments to copyright. To simplify a bit (and to update for further
amendments made in 1998, discussed below), it divides the performance of
digital music into three categories.
[52] Performance rights in sound recordings. Prior to the 1995 amendments, there were no performance rights in sound recordings. A radio station or dance hall or store could play music from sound recordings, and would have to pay a performance right to the owner of the copyright in the underlying music, but would not have to pay anything to the owner of the copyright in the sound recording. With the 1995 amendments, there now are performance rights in sound recordings, but limited to the right to certain digital performances, as described in the text and the accompanying chart. |
The second category is certain other digital
transmissions, including services in which a subscriber pays a fee but doesn’t
control what music is played. In this context, Congress has provided that the
copyright owners have to allow such uses for prenegotiated fees—another
“compulsory license.”* Such fees currently amount to about 6 to 7 percent of
gross revenues from residential music services.
*Compulsory
licenses, see p. 184.
The third category is interactive digital subscription
services, or services that allow a subscriber, for a fee, to listen to music
either on demand, or on a schedule that allows for easy digital taping of the
music. The owners of copyright are granted full control over such services, so
that they can decide to license such services for a fee, or prevent such
services in order to protect their CD sales.
Categories
of Accountability
Under the
Digital Performance Right
In Sound
Recordings Act of 1995*
Category |
Accountability |
Notes |
Non-subscription broadcast
transmissions |
No copyright liability |
No
fees to record companies for “traditional” types of performances, even if
digital. |
Certain other digital
transmissions |
Compulsory license fee
applies |
Record
companies can't prevent
the use of their recordings if the user pays the fees. |
Interactive digital
subscription services |
Full copyright liability |
Presumably
the record companies won’t authorize this unless they are compensated enough
to cover the displaced sales of CDs or other sound recordings. |
*
As amended 1998. This chart applies only to the copyright in the record or CD
itself. Users of copyrighted music must make separate arrangements to pay the
owners of the underlying musical copyright.
What we’re left with is a complicated and technical
amendment that, again, only a lawyer could really love. But everyone criticizes
copyright and other laws for being too slow to respond to technology and new
crises, so this is perhaps a refreshing attempt by Congress to face the problem
and nip it in the bud before vested interests make regulation difficult.
As a matter of fact, shortly after passage of the 1995
amendment, a dispute arose about whether the nature of music “webcasting” or
“streaming” audio on [54] the Internet was
within the compulsory license, or was completely exempt. It became obvious that
there were ambiguities in the amendment; and only three years later, the
section was completely rewritten (as described here) in the Digital Millennium
Copyright Act, to make clear that such real time “streaming” audio is not
exempt, but subject to the compulsory license. The technology is changing so
rapidly that frequent updates to the law will probably become the norm.
The Digital Millennium Copyright Act of 1998* contained
many other provisions that greatly expanded the protection of digitized
information, including music. A fuller treatment of that complicated statute,
however, must await our discussion of the Internet in chapter 5.
*Digital
Millennium Copyright Act, see p. 112.
Sources of Revenue
For Sound Recordings*
Use of copyrighted work |
How payments made |
Sale of records, tapes,
CDs, etc. |
Direct payment to sound
recording manufacturer. |
Motion pictures,
television, home video |
Synchronization or other
fees separately negotiated. |
Sales of audio digital
recording devices and media |
Statutory fee to be paid to
sound recording copyright owners. |
Performances |
Only for certain digital
performances (see the chart on categories of accountability). |
* This chart applies only to the owners of copyright in the record or CD itself, usually the record company. The performers who make sound recordings get paid whatever is provided in their contract with the record companies—usually a set fee or a percentage of the revenue received. The new statutes providing compulsory licensing fees for audio digital recording devices and media, and for non-interactive subscription transmissions, specifically provide for payments to be made directly to performers as well as the record companies.
It’s not the case that
copyright has expanded or should expand to cover every possible effect of
digitized music. For example, because CDs retain their sound quality for so
long, there has developed a market in used CDs that goes beyond the market that
ever existed for used vinyl records. [55] Some
authors have suggested that the used CD market undermines the new CD market,
and that Congress should adopt a new amendment to the first sale doctrine that
would prevent the resale as well as the rental of CDs. This suggestion
apparently goes too far. Congress has not attempted to prevent the resale of
old CDs. A record company just has to live with the fact that when it sells,
say, a million copies of a particular CD, some tens or hundreds of thousands of
those very CDs may be sold on the used CD market, thus theoretically reducing
further initial sales. The record company just has to charge enough upon the
first sale to recover the value for the full useful life of the CD. So there’s
still a balance between the interests of copyright owners and copyright
users—copyright users may not commercially rent out their records, tapes and
CDs, but they may, if they want, resell them for whatever someone else is
willing to pay.
So that’s a whirlwind tour of
copyright in one of the fields most heavily affected by the new technologies.
Perhaps not surprisingly, many of the legal issues raised by the introduction
of new technologies have been addressed by specific legislation. Congress first
created the exclusive right to make mechanical reproductions of music in 1909,
and created exclusive rights in sound recordings themselves in 1971. Congress
clarified and cautiously extended copyrights in separate amendments in 1984,
1992, 1995, and 1998. But expanding protection is not the only option. In some
cases, Congress has withheld its power to expand copyright, and in other cases
the owners of copyright have been able to achieve the results they wanted
through private negotiations or the application of general copyright
principles. Whether by amendment or otherwise, copyright has hardly stood
still, and indeed may have changed more in the past few decades than it had in
the previous two centuries.